Welcome to Universal McCann
“Universal McCann are doing things differently – and better”
Ginny Knox, Group Marketing Director, RHM
ABOUT US
We’re in the business of influence. We help our clients influence more people, more efficiently and more effectively. This means that their brands, products, services and communications are more successful in the market.
“I really like your enthusiastic and loyal approach to our business. Having recently reviewed the market I know you offer us very competitive communications creativity, pricing and above all – people”
Ulrika Brunnberg, Head of Marketing, H&M
WHAT WE DO
Market segmentation and targeting analysis
Identification of the optimum individuals to target
Establishment of return on investment for brand category and channel
Communications channel strategy
Identification of the key drivers that influence each audience
Selection of the optimum mix of channels to reach, connect with, and influence target individuals
Communications planning
Selection of the most effective supplier, format, weight and timing mix for each medium
Optimisation of each and every communication in order to cut through and engage
Media acquisition
Purchase of media time, space and impact at the lowest price without compromising quality, flexibility or the opportunity to innovate
Evaluation
Measurement of the effectiveness of each communications component's contribution to the results
Modelling
Analytics to predict the effects of different scenarios, such as communications mix, budget scale or the influence of one brand’s communications on another
APPROACH AND CULTURE
We offer substance with real style
It’s all about having the best people. Ours are recognisable by their drive, creativity and business intellect
The best people have the best ideas – ideas that make a significant contribution to the success of our clients’ businesses
Our ideas are informed, developed and executed using our own range of cutting edge tools, which are integrated into our proprietary process of delivery
Simplicity is the ultimate sophistication
We don’t hide behind jargon and technical complexities
Our strategies cut through to the fundamental issues and offer real world solutions
And although we continue to win many industry awards, we always focus on delivering the most successful business outcome, rather than just some clever outputs
CONTACT US
We’d love to hear from you
Damian Blackden, Chief Executive
00 44 (0) 20 7073 7164,
damian.blackden@universalmccann.com
Andy Jones, Chief Executive
00 44 (0) 20 7073 7198,
andy.jones@universalmccann.com
OUR LOCATION
You can find us here
Universal McCann 42-47
St Johns Square
London
EC1M 4EA
Switchboard: 00 44 (0) 20 7073 833 5858
Fax: 00 44 (0) 20 7073 7414
Download PDF map
GRADUATE RECRUITMENT
If you’re looking for employment please email us at employmentlondon@universalmccann.com
OUR NETWORK
We also have offices in Manchester and Birmingham
Our global website can be viewed here www.universalmccann.com
UM Manchester - Bonis Hall, Bonis Hall Lane,
Prestbury, Macclesfield, Cheshire SK10 4EF
Tel: 00 44 (0) 1625 822300
UM Birmingham McCann House,
Highlands Road, Solihull, West Midlands B90 4WE
Tel: 00 44 (0) 121 713 3500
The website for our sister company, McCann Erickson’s, website can be viewed here www.mccann.co.uk